Keyword selection and their relevance to your business is probably one of the most important aspects of Search Engine Optimization. Most businesses attempt to go after the most common and competitive keywords. We seek the most relevant keywords to your business and determine a game plan to achieve rankings for those phrases.

Search engine ranking is one of the most under utilized analysis points of a business marketing mix. Search engine rankings are liquid and change constantly. As a result, your efforts to keep your rankings must be ongoing. In addition, you should put special emphasis on target keywords that you feel are most relevant to your business out of the thousands of related keywords that could apply to your industry.

Website optimization is a critical facet of Search Engine Optimization. Google and other search engines scan your website to determine (as part of their ranking algorithm) whether or not your website has merits based on a number of “on-page” factors. This could include “meta-data”, physical content, page names, and more.

There are a lot of external influences that can affect search engine rankings. Some factors include backlinks (links from other sites to you), social media, etc. We analyze these external factors and include them in our SEO Process.